Business and Research Project Essay Example for Free

Business and Research Project Essay JC Penny has been running successfully for close to 90 years. Most entrepreneurs and managers face the same dilemmas at times. The choices one makes are the basis for his or her company success. The CEO of JC Penny Ron Johnson was faced with many management dilemmas. The first of many dilemmas that Ron Johnson was faced with was to innovate or conserve JC Penny. Innovation is important, but one should also focus on new applications and new markets as well. However, the revenues of innovations are in the future. One needs also to get the maximum out of one’s current business. According an article published by Forbes â€Å"Ron Johnson did not try and solving the real problem with JC Penny. Sales fell some 25%. The stock dropped 50% He spent lavishly trying to remake the brand. He modernized the logo, upped the TV ad spend, spruced up stores and implemented a more consistent pricing strategy. But that all was designed to help JC Penney competes in traditional brick-and-mortar retail. Against traditional companies like Wal-Mart, Kohl’s, Sears, etc† (Hartung, 2014). If the leader or manager does not invest there comes a time when the current business declines without new innovation to take over JC Penny revenues. If a manager invests too much, it may end up endangering the continuity of the current business. According to Joshua Kennon â€Å"J.C. Penney saw sales fall from $19.903 billion in 2007 to $12.985 billion in 2013. This caused the firm to go from a pre-tax profit of $1.792 billion to pre-tax losses of $1.536 billion, a staggering swing of $3.328 billion. Dividends were slashed, book value destroyed. There were rumors the company was surviving by pushing payable bills and hoarding cash† (Kennon, 2013). The purpose of learning team C’s research is to identify the most important factors to customers that are considering shopping at J.C. Penney. This statement speaks to the researcher’s attention and states goal or objective of the research. This statement will evaluate errors that were made J.C.  Penny’s top management, putting the company into a very vulnerable predicament with the core customers. The factors that will be considered are directly associated with management errors such as: †¢Misreading what shoppers want- coupons, sales price/clearance items †¢Not testing the ideas in advance- assuming the culture was the same as other companies †¢Alienated the core customers †¢Misreading the JC Penney brand †¢Not respecting the JC Penney company overall From these errors the team will provide research questions to include in the paper, gather the information the is related to the customer most recent shopping experience with the company to develop a proposed research plan to address the most management dilemmas. Draft of Research Questions Learning team C intends to research the reasons J.C. Penney had a decline in customer core base and sales which almost led to the demise of the company. This research will be conducted via survey with the intent of possibly salvaging the creditability of the company. Our learning will provide surveys to adults that have shopped J.C. Penny either online or in the store within the last two years. The survey questions used would supply management with opportunities to test potential marketing strategies to revive sales and retain the company’s initial core customer base. LTC will provide the following questions to gather data for research in the survey: †¢What is the age group/gender of the participant †¢How far from home will he or she be willing to drive to the store †¢What is the importance of coupons and sales price/clearance items †¢How frequent does the participant shop online or in the store †¢How important is the brand name that is provided by the company †¢How important is the atmosphere of the store (i.e. Arizona, IZOD, Dockers, etc) †¢How important is the culture of store (i.e. is food courts or specialty boutiques important) After compiling a more precise list of question to provide for the survey, we will rank the factors from least to greatest importance to determine the  decision making process for J.C. Penney current dilemma. Conclusion Eventually, JC Penny did fire Ron Johnson and rehired the previous CEO Mike Ullman, who stills faces big challenges. JC Penny has posted sales drops and losses in its first three quarters. As JC Penny attempts to recover from its dilemmas from the period in which it alienated consumers, and infuriated its employees, its new CEO Mike Ullman, is making headway in trying to purge corporate ranks and bring the customers back to shopping at JC Penny. In business leaders or managers all face some challenges that if left unaddressed such as JC Penny dilemma can massively affect the business. The good news is that there is now a solution in place to help JC Penny return to being successful. References Hartung, A. (2014). Two Wrongs Wont Fix JC Penney. Retrieved from https://ecampus.phoenix.edu/secure/aapd/cwe/citation_generator/web_01_01.asp Kennon, J. (2013). The Collapse of J.C. Penney – What Caused It and Can It Be Fixed?. Retrieved from http://www.joshuakennon.com/the-collapse-of-jc-penney-what-caused-it-and-can-it-be-fixed/

Diabetes Essay -- Biology Biological Medical Health Essays

Diabetes Diabetes is a chronic metabolic disorder that "occurs when the body is unable to produce or respond to insulin, a hormone that allows blood glucose to enter the cells of the body and generate the body's energy" (Ebony, 115). Diabetes is a disease that affects approximately 3% of the world' population. In American alone, 10.3 million people report having diabetes, while an estimated 10 million more individuals may have undiagnosed diabetes (Morwessel, 540). The gene for diabetes is located in the HLA region on chromosome 6, and the most probable organization of the responsible gene is on a 19-kb region of INS-IGF2, which affects HLA-DR4 IDDM susceptibility. Diabetes Mellitus, was first diagnosed in the year 1000 BC, by the father of Indian medicine, Susrata of the Hindus (Knott, 539). The actual term was coined by Apollonius of Memphis in 230 BC. Like other complex gene disorders, diabetes does not have an identifiable inheritance pattern, although the disease seems to cluster within families (Morwessel, 552). Two different forms of diabetes mellitus exist: Type I and Type II. Type I, formerly known as IDDM or insulin dependent diabetes mellitus, affects 10% of diabetics. The remaining 90% are induced with Type II, formerly known as NIDDM or non-insulin dependent diabetes mellitus (Nelson et al, 227). Type I diabetes is the most common chronic illness during childhood development, and usually evolves in individuals under the age of 15. The formation of Type I diabetes usually shortens the life span by an average of 10-20 years. While Type I diabetes is the more severe form, Type II diabetes is the more common form. It seems to affect individuals from different ethnic backgrounds, mainly Asian, African, Mexican, an... ...etes (Morwessel 550). Works Cited: Abramovitz, Melissa. Taking Control of Diabetes. Current Health 2. Jan 1999. Vol. 25. Issue 5. 19-22. Dahlquist, G. The aetiology of type I diabetes: an epidemiological perspective. ACTA Paediatr Suppl. 1998. Vol. 425. 5-10. Ebony. Diabetes Copin with a Deadly Disease. Mar 1999. Vol. 54. Issue 5. 115-118. Goyder, Elizabeth and Irwig, Les. Screening for Diabetes: What are we Really Doing? British Medical Journal. Dec 1998. Vol. 317. Issue 7173. 1644-1647. Morwessel, Nancy. The Genetic Basis of Diabetes Mellitus. AACN Clinical Issues. Nov 1998. Vol. 9. No. 4. 539-553. Nelson, Robert, and Everhart, James and Knowler, William, and Bennett, Peter. Incidence, Prevalence, and Risk Factors for Non-Insulin Dependent Diabetes Mellitus. Primary Care: Clinics in Office Practice. June 1998. Vol. 15. Number 2. 227-246. Diabetes Essay -- Biology Biological Medical Health Essays Diabetes Diabetes is a chronic metabolic disorder that "occurs when the body is unable to produce or respond to insulin, a hormone that allows blood glucose to enter the cells of the body and generate the body's energy" (Ebony, 115). Diabetes is a disease that affects approximately 3% of the world' population. In American alone, 10.3 million people report having diabetes, while an estimated 10 million more individuals may have undiagnosed diabetes (Morwessel, 540). The gene for diabetes is located in the HLA region on chromosome 6, and the most probable organization of the responsible gene is on a 19-kb region of INS-IGF2, which affects HLA-DR4 IDDM susceptibility. Diabetes Mellitus, was first diagnosed in the year 1000 BC, by the father of Indian medicine, Susrata of the Hindus (Knott, 539). The actual term was coined by Apollonius of Memphis in 230 BC. Like other complex gene disorders, diabetes does not have an identifiable inheritance pattern, although the disease seems to cluster within families (Morwessel, 552). Two different forms of diabetes mellitus exist: Type I and Type II. Type I, formerly known as IDDM or insulin dependent diabetes mellitus, affects 10% of diabetics. The remaining 90% are induced with Type II, formerly known as NIDDM or non-insulin dependent diabetes mellitus (Nelson et al, 227). Type I diabetes is the most common chronic illness during childhood development, and usually evolves in individuals under the age of 15. The formation of Type I diabetes usually shortens the life span by an average of 10-20 years. While Type I diabetes is the more severe form, Type II diabetes is the more common form. It seems to affect individuals from different ethnic backgrounds, mainly Asian, African, Mexican, an... ...etes (Morwessel 550). Works Cited: Abramovitz, Melissa. Taking Control of Diabetes. Current Health 2. Jan 1999. Vol. 25. Issue 5. 19-22. Dahlquist, G. The aetiology of type I diabetes: an epidemiological perspective. ACTA Paediatr Suppl. 1998. Vol. 425. 5-10. Ebony. Diabetes Copin with a Deadly Disease. Mar 1999. Vol. 54. Issue 5. 115-118. Goyder, Elizabeth and Irwig, Les. Screening for Diabetes: What are we Really Doing? British Medical Journal. Dec 1998. Vol. 317. Issue 7173. 1644-1647. Morwessel, Nancy. The Genetic Basis of Diabetes Mellitus. AACN Clinical Issues. Nov 1998. Vol. 9. No. 4. 539-553. Nelson, Robert, and Everhart, James and Knowler, William, and Bennett, Peter. Incidence, Prevalence, and Risk Factors for Non-Insulin Dependent Diabetes Mellitus. Primary Care: Clinics in Office Practice. June 1998. Vol. 15. Number 2. 227-246.

Hip Hop’s Betrayal on Black Women Essay

In â€Å"Hip Hop’s Betrayal of Black Women†, McLune addresses the influence of hip hop’s choice of words towards African American women and females. McLune’s article is written in response to Powell’s opinions in â€Å"Notes of a Hip Hop Head†, along with various other hip hop artists, that black females are the leading cause of poverty and racism why black men undertake racism and poverty, as if women do not face these struggles from day to day. McLune disagrees with this remark and states that this is just one of many excuses that men use. McLune addresses an audience that is well educated along with informed with the different sexism opinions towards women in our society, though many men feel that some of their statements or opinions are not affecting women. Therefore, McLune’s article deserves to be recognized in PopMatters. With all the arguments and comebacks she had, â€Å"Hip Hop’s Betrayal of Black Women† should be considered for the top prizes for persuasive essays due to the problems that our African American society faces on a daily basis. The energy of McLune’s argument is its energetic appeal to African American women along with different races. Her argument implied that men want women to give in to them and accept the fact that they are being degraded, simply so that men can boost their confidence and masculinity: â€Å"It’s obvious that if these are the winning terms for our creativity, black women are ultimately the losers. And that’s exactly how these self-proclaimed players, thugs, and hip-hop intellectuals want us—on our backs and pledging allegiance to the hip hop nation. (Analytical Writing: A Guide to College Composition 300) McLune also covers the fact that even the hip hop artist â€Å"who have an underground and conscious force in hip hop— like Common, The Roots, Talib Kweli and others— remain inconsistent, apologetic, and even eager to join the mainstream player’s club† (297) She is bothered that they have yet to come forward and defend the women who are being belittled by the misogynistic hip-hop artist. By expressing this with the African American society of women who are ontinuously torched by the demanding words of men, McLune appeals strongly to all American women’s intellect of equality and respect. Women should not have to be judged by men and expect to be treated as if they owe anyone something, let alone have to be mistreated and belittled, if that were to be the case then men should be treated the same, therefore McLune’s audience, should understand that that is not how you define a black woman in any terms. This denotation to the silent cries supports for an emotional appeal to an example of the silent cries in African American women. As stated in the title, Powell is aware that black women are merely being betrayed in the hip-hop industry and simply states that the choice of words that hip-hop artist chose to rap about is simply â€Å"the ghetto blues, urban folk art, a cry out for help. † (298) and it is rubbing off on almost every man in our American society and giving them a different perspective of women all because women refuse to speak out and speak up. As a result, female rappers are often just as male-identified, violent, materialistic, and ignorant as their male peers. † (298). Over 100 years ago, women were not even allowed to vote, the closest they got to voting was sitting there and watching. They were not allowed to work, they were forced to be stay at home wives while their husbands went out and worked hard to provide for the family. They also didn’t h ave the opportunity to speak up for themselves, it was known as a man’s duty. As you see in â€Å"Hip Hop’s Betrayal of Black Women† McLune states that women still sit back in silence in accept the belittling words that men throw at them through their lyrics. Hip hop did not evolve from speaking down on females, it started out as a way suppress differences between two rivalries or to speak on behalf of shortcomings and mishaps in the past. This comes to question our audience why it is that hip hop has transformed into a way of lashing out a man’s anger towards a woman and how their imaginative character dreams to look at women. We can look at the past years when women were not given the opportunity to make their own decisions and to speak on behalf of themselves, also how and why did hip hop change its meaning behind music. McLune provides a great example to the female hip hop artist as to why they would chose to be viewed in the same eyes that the misogynistic hip hop male artist are viewed. Also as to why after so many years why is that men still have the upper hand. She does this by bringing up the point from Powell’s socioeconomic explanation for the sexism in hip-hop is a way to silence feminist critiques of the culture. It is to make an understanding of the misogynistic objectification of black women in hip-hop so elusive that we can’t grasp it long enough to wring the neck of its power over us (297). From this information, we can conclude that is very much true, because most females will accept the belittling comments rather than words of wisdom and motivation. Because McLune gives great appeals to the not only the African American society, but the various races, her article deserves to be one of the top prized persuasive essays in PopMatters. It can be used as an example to our upcoming generation of young men to not treat or speak down on a young lady as something they hear in a rap song. McLune’s article demonstrates why women, especially African American women should speak up and out regardless of what the outcome will be. Her argument would have been more effective have she spoke about all the other races seen in videos because it’s not just black females now.

6 Types of Essay Questions You May Need to Answer While Applying for College

When applying to a college, you are traditionally required to write an essay – and it is one of the most important parts of your application and you should approach it with utmost care. Although questions you may be asked vary from university to university and from year to year, there are certain basic lines along which they usually go – and with preparation, they all can be dealt with. 1. Describe Yourself This question with variations is the most widespread prompt. It allows to gain some additional information about you and see how well you present yourself. It may look intimidating at a glance due to its open-endedness – but it gets easier if you look at it as an opportunity to tell about yourself what couldn’t have been told in the papers you’ve submitted to the college. Tell the most important facts, your primary interests and aspirations. Don’t write a memoir, though – focus on a point or two and drive them home. 2. Why Do You Want to Attend This Particular College? Essay questions of this kind probe your goals and aspirations. The application committee tries to find whether you are determined to attend this particular college or just send your application to every school in the country. If you can mention a specific reason to choose this college – for example, a specific department – do it, but make sure you know what you are writing about. 3. Comment on a Quote Everything depends on what kind of quote you get. It may be something straightforward or chosen for its quirkiness. It is hard to give any particular tips here except to be open-minded and avoid repeating run-of-the-mill phrases and ideas. Try to be witty, but don’t overdo it – don’t be funny for the funniness sake. 4. Choose between Alternatives and Justify Your Choice Usually you are given a choice where both alternatives are ambiguous and cannot be outright called right or wrong. Before you select anything, you should think carefully on what moral or logical grounds you are going to do it, and prepare a well-defined explanation. 5. Pose Your Own Question Sometimes you are told to ask your own question and answer it as you see fit. It is done to check how well you manage responsibility and complete freedom of choice – whether you are able to write something interesting or original, or will have to fall back to clichà ©s. Try writing about something you are really passionate about – just don’t spend too much time trying to choose an ideal topic. 6. Tell about Your Favorite Book or Other Work of Fiction It is often said that you are what you read, and this prompt is based on this assumption. The most important thing here is to be honest – you won’t impress anybody if you write how much you are fascinated and impressed by â€Å"Lord of the Flies† if you can’t stand it, or have never read it at all. These prompts are by no means the only ones employed by colleges – but they are going to give you a pretty good idea of what to expect and how to tackle it.